Is the project an alternative to the flash?
Yes
We are committed to provide an alternative method to access the hosted media without having to enable the flash.
And, no
The project is not really an alternative to the technology but an alternative way to access the media of the hosting websites which would otherwise require installation of the flash player plugin.
See here for alternatives – that either, enable the flash technology, or are aimed to provide a complete platform alternative to the adobe flash “multimedia platform”.